The website cannot get a high ranking until and unless it is optimized with updated SEO techniques and tactics. SEO Company Sydney has listed out ensuing updated SEO techniques to achieve good ranking:
- Favicon optimization
Favicon optimization is not known to everyone. Even some people will be getting to know this term by reading this article. It can be defined as the one which dominates your clock through search.
From where Google gets breadcrumbs?
Google gets its breadcrumbs from the following:
- Schema Markup
- Meta Description
The meta description is the one thing, by which the user takes into account whether this link is valuable and useful for him. So meta description optimization plays a quintessential role in Search Engine Optimization.
- Number in titles
It really dominates the user by making the user believe if so many people have clicked on the link there must be some valuable piece of information in it.
- <Title> boilerplate
Boilerplates can be defined as those elements of your title tag which are prone to be repeated every single time. One should keep experimenting with whether adding or removing some portion from the title is leading you towards a higher ranking or not.
- FAQ schema
FAQ Schema is of the utmost importance when it comes to giving to the point results to the users. It takes place that the user searching for a particular keyword is in a hurry. He does not have the time to check all the articles and find out the relevant ones. Having a glance at the various FAQs will help him out. So it is very important to keep the FAQ schema updated.
- Relaunch top content
Relaunching the content can give satisfying results. One might be wondering,” How to do it?” Then it is very simple. What you have to do it, go 2 to 3 years back or it is your choice how far you want to go. Then pick out the top content of that time. Just post it either on social media or in your blog post. You will get to see some gains of course.
- Increase internal linking
Internal linking facilitates the user to get all the pieces of information in one click. Let me tell you its advantage using a simple example.
For instance: You have been looking for a great article on C programming. You might get the one. But while reading that you come to know the uses of if statements. But it has not given the information about what if statements actually are. Nevertheless, there is internal linking that leads you straight to the page which has explained the if statements from beginning to end. So internal linking should be relevant according to the presented contempt.
- Include new links and terminate unnecessary links
It is suggested that whenever you are updating your old content, make sure you are updating it with new links each time. On the other hand, it is also advisable to eliminate links that are not relevant to the content and which may irritate the user.
One should not get baffled when so many SEO tactics are put into use. Choose the ones which you find useful and worthy for your website.