IMARC Group’s report titled “Iraq Dried Pasta Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“. The Iraq dried pasta market size reached US$ 140.7 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 190.7 Million by 2028, exhibiting a growth rate (CAGR) of 5.1% during 2023-2028.
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Factors Affecting the Growth of the Iraq Dried Pasta Industry:
- Health and Wellness Trends:
The increasing awareness about health and wellness among consumers is supporting the market growth in Iraq. The growing demand for healthier pasta options, such as those made from whole grains, or alternatives like gluten-free and high-protein pasta is positively influencing the market. This trend is partly driven by the international health movement and an increase in lifestyle-related diseases, leading consumers to seek out healthier food options. Additionally, the presence of international brands and the exposure to health trends through media and the internet are educating and informing the consumer base. Manufacturers are responding by diversifying their product offerings to include pasta that caters to health-conscious consumers.
- Local Production and Self-Sufficiency Initiatives:
The rising efforts towards enhancing local pasta production and achieving food self-sufficiency in Iraq are propelling the market growth in the country. The development of local pasta production facilities, supported by government incentives and investments, is leading to higher availability of domestically produced pasta. This shift not only affects the market dynamics in terms of pricing and supply but also potentially alters consumer preferences, as locally produced pasta is perceived as fresher or more in line with local tastes. Moreover, advancements in agricultural practices and food technology within the country are improving the quality and variety of locally produced pasta, making it a more competitive option against imported products.
- Development of Retail Infrastructure:
The rising development and modernization of retail infrastructure are propelling the market growth in the country. Supermarkets and hypermarkets are becoming more prevalent, especially in urban areas. This emergence of organized retail provides greater shelf space and visibility for diverse food products, including dried pasta. Moreover, the development of retail infrastructure is accompanied by better supply chain logistics, ensuring the efficient distribution and availability of these products. This improved retail landscape is making it easier for consumers to access a variety of pasta products.
Iraq Dried Pasta Market Report Segmentation:
500g holds the largest market share due to its popularity and versatility among consumers.
Penne exhibits a clear dominance owing to its easy avilability.
Iraq Dried Pasta Market Trends:
The increasing localization of pasta products to cater to local tastes and culinary traditions is contributing to the market growth in the country. Manufacturers are innovating by infusing local flavors and ingredients, creating products that resonate more with local palates. This localization strategy includes incorporating traditional spices, herbs, and ingredients common in Iraqi cuisine into pasta recipes.
Additionally, urban lifestyles are becoming increasingly fast-paced, which is driving the need for quick and easy meal solutions. This shift is leading to the popularity of ready-to-eat (RTE) and easy-to-prepare pasta products, such as pre-cooked or instant pasta varieties.
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