IMARC Group’s report titled “India Packaged Atta Market Report by Product Type (Whole Wheat, Multigrain), Pack Type (Pouches, Woven Bags), Pack Size (10 Kg, 5 Kg, 1 Kg, and Others), Distribution Channel (General Trade, Modern Trade, Online and E-Commerce), and State 2024-2032“, The India packaged atta (wheat flour) market size reached INR 73.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach INR 242.8 Billion by 2032, exhibiting a growth rate (CAGR) of 13.71% during 2024-2032.
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Factors Affecting the Growth of the India Packaged Atta Industry:
- Changing Lifestyle and Dietary Preferences:
Changing lifestyles, characterized by hectic schedules and dual-income households, are leading to a higher demand for convenient food options. Packaged atta provides an easy and time-saving solution for making chapatis and other traditional Indian bread, aligning with the need for quick and hassle-free cooking. There is a growing awareness about health and nutrition among consumers in India. Many individuals and families are making a conscious effort to adopt healthier eating habits. Packaged atta is often perceived as a healthier choice compared to traditional stone-ground flours as it is usually fortified with essential nutrients like iron and folic acid. This perception is encouraging consumers to opt for packaged atta and ensure they are consuming a nutritious product.
- Increasing Health Consciousness:
Health-conscious consumers are increasingly seeking food products that align with their wellness goals. Packaged atta is often marketed as a healthier alternative to traditional stone-ground flours. It is frequently fortified with essential nutrients like iron and folic acid, addressing nutritional deficiencies that can be common in Indian diets. This perception of added health benefits makes packaged atta an attractive choice for health-conscious individuals and families. Many packaged atta brands emphasize the fortification of their products with essential vitamins and minerals. This fortification addresses concerns related to micronutrient deficiencies, which are prevalent in certain populations. As consumers are becoming more health-conscious, they are drawn to atta products that offer these nutritional enhancements.
- Rapid Urbanization:
Urbanization often brings about changes in lifestyle and dietary preferences. In urban areas, people tend to have busier schedules, with less time for traditional food preparation methods like grinding and sieving grains. Packaged atta offers a convenient and time-saving solution for making chapatis and other Indian bread, aligning with the fast-paced urban lifestyle. Urban dwellers often prioritize convenience in their daily lives. Packaged atta eliminates the need for time-consuming processes like cleaning, grinding, and sifting grains. This convenience factor makes it a preferred choice for urban consumers who seek efficient and hassle-free cooking solutions.
Leading Companies Operating in the India Packaged Atta Industry:
- Adani Wilmer Ltd
- Ahaar Consumer Products Pvt. Ltd
- Anand Milk Union Ltd (AMUL)
- Cargill India Pvt. Ltd.
- Delhi Flour Mills Co Ltd
- General Mills, Inc.
- Hindustan Unilever Ltd
- ITC Ltd
- J.J. Foods Private Limited
- Kovilpatti Lakshmi Roller Flour Mills Limited
- Parakh Agro Industries Ltd.
- Patanjali Ayurved Ltd.
India Packaged Atta Market Report Segmentation:
By Product Type:
- Whole Wheat
Whole wheat represented the largest segment due to its minimal processing and higher fiber content, aligning with the growing health consciousness among consumers.
By Pack Type:
- Woven Bags
Pouches accounted for the largest market share as they offer convenience, portability, and the ability to maintain freshness.
By Pack Size:
- 10 KG
- 5 KG
- 1 KG
10 kg exhibits a clear dominance in the market due to the convenience of a larger quantity, appealing to a wide range of consumers.
By Distribution Channel:
- General Trade
- Convenience Stores
- Kirana Stores
- Modern Trade
- Specialty Stores
- Online and E-Commerce
General trade holds the biggest market share as it encompasses a vast network of local grocery stores and neighborhood shops, which are readily accessible to consumers across urban and rural areas.
- Andhra Pradesh
Maharashtra enjoys the leading position in the India packaged atta market on account of its high urbanization rate and diverse consumer base.
India Packaged Atta Market Trends:
Consumers are increasingly prioritizing health and wellness, leading to a growing demand for packaged atta fortified with essential nutrients and whole wheat variants in India.
There is also a rising demand for specialty variants of packaged atta, such as multigrain, organic, and gluten-free options, in the country.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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