Are you participating in many trade shows and still not getting the desired results? Do you feel something is missing and it’s hampering your exhibition success? If yes, you may need to assess your booth staff’s behavior and body language.
Your trade show booth represents your brand. Along with the display for trade shows, your booth staff is responsible for your fair brand image, states exhibition booth builders. Their body language plays a crucial role in showing approachability, and professionalism. Without apt behavior, all other branding efforts may get wasted.
How the Body Language Impacts Your Success at Trade Shows?
Custom exhibit displays offer brilliant ways to grab the attention of potential customers. They will visit your trade show booth and when they find your booth staff to be welcoming and confident, they engage deeply with your brand. Such a warm approach of your staff can make a significant difference to the outcome of the visitor traffic at a trade show booth design.
On the other hand, when visitors find booth staff with dropped shoulders and not paying much attention to their queries, their interest level drops. Your booth staff should seek and adopt the best practices regarding body language to avoid such situations. Explore some of the highly effective body language-based trade show booth ideas below.
Tips for Excellent Body Language of Staff at Your Trade Show Booth
You can make a long-lasting impression on the visitors with stunning trade show booth designs and smart booth staff. Train them with in-depth knowledge about your brand and products, so that they can interact with potential customers without hesitation.
Also, make them follow the best practices that show confidence and make your visitors feel warmth. Incorporate the following body language tips for a brilliant exhibition booth ideas experience.
- Smile: Smiling is a highly effective gesture that can enhance anyone’s mood. Even a mild one makes others feel welcome. Use this body language to make your trade show visitors feel the warmth and create a positive brand image in their minds. It also encourages them to interact with your staff with less hesitation.
- Posture: Posture is a crucial aspect of successful interpersonal communication. Dropped shoulders, slouched sitting, and random footing instantly ruin the interest of potential visitors. Encourage your staff to follow the correct postures at the booth, especially while interacting with visitors.
- Eye Contact: Maintaining optimal eye contact is crucial for making your audience feel connected with you. Make your booth staff understand the benefits of maintaining eye contact and ask them to follow it while engaging with booth visitors at custom trade show exhibits.
- Avoid Physical Barriers: A brilliant trade show booth design should not only be visually pleasing but space-efficient too. Ensure it does not have any abrupt physical barrier between your staff and visitors. It will help your booth staff to present themselves more expressively.
- Shake Hands: Shaking hands instantly makes a bond between the individuals. Let your staff welcome your potential customers at your booth by shaking hands and you will observe a significant growth in engagement levels. However, after the recent pandemic, this practice has got some alternatives, like joining hands or touching the elbow. You may follow them according to the preferences of your visitors.
- Mirroring Technique: Copy the behavior and body language of visitors during conversations. It is a non-verbal way to show empathy. It is an effective body language technique that can make your booth staff get along with visitors.
- Be Mindful: Paying attention to the current moment and space is necessary for fruitful conversations. Actively listen to what your potential customers are trying to convey, keep an eye on your as well as their body language, and respond accordingly.
Partner with Professional Exhibition Booth Builders for Impactful Presence
Collaborating with the right trade show booth design service providers can help you gain maximum ROI from such events. Whether you need assistance with a 40×40 exhibit booth or some other aspects of your exhibition experience, they can offer you the best solutions.
Partner with Triumfo Inc., the leading company for trade show booth rental in New York, and leverage their expertise and experience to make a long-lasting impression on your potential customers at trade shows and exhibitions.
