How to do SEO For Small Business in Calgary Canada
Today, before making a purchase, a large portion of people search for the product on tools like Google. But how can you ensure that they reach a specific store among thousands of competitors? It is based on this question that SEO for products has gained prominence in digital marketing.
To successfully implement this strategy, optimizations that involve both page content and site structure need to always be on the radar. These processes must be developed continuously to achieve good results.
In this article, we will highlight 10 fundamental steps to start applying product SEO techniques to your website. Continue reading and discover how to boost organic traffic for your e-commerce!
What is SEO for products?
SEO is one of the main areas of digital marketing. It corresponds to a set of actions that can be implemented on a website to make it more relevant to search engines such as Google and Bing. https://wingsmypost.com/
When the website in question is an e-commerce, SEO for products is put into practice with the aim of making the business more profitable. By making the necessary optimizations, the search engine algorithm is able to understand the website’s content even better and, thus, position it in the top positions of the search results page.
This means that products are found much more easily by customers, which increases the volume of traffic in e-commerce and the brand’s visibility in the digital environment. Consequently, the number of sales and revenue can also grow.
The main advantage of this technique is its cost-benefit. As it aims to leverage organic traffic, it is not necessary to invest in the purchase of paid media, significantly reducing operational expenses. Furthermore, SEO is capable of generating longer-lasting results, since the impact of optimizations is usually felt in the long term.
How SEO for products Works:
Basically, SEO for products is guided by the same best practices used for other types of websites. The difference is that, when applying them in e-commerce, the focus is on providing a good experience on the website for the customer, favoring conversion. Some activities included in this strategy are:
Keyword selection: Keywords are the means by which the customer finds the product in search engines, so you need to select them carefully. To choose the terms, it is interesting to analyze the search volume and difficulty of each one;
Content production: On merchandise pages, the product description is one of the main components. In this content, this is where the keywords are distributed to make the website understandable to the algorithms;
Linking review: the way in which pages are linked to each other within the domain helps to demonstrate the relevance of each one, in addition to guiding the visitor’s navigation;
Website structure analysis: is the process of finding and solving domain structural problems, such as duplicate content, deindexed pages, use of unnecessary code, heavy files, excessive use of plugins, among others.
Why is SEO important for products?
According to a study developed by Google, 51% of people use their search engine to research a product before making a purchase. In other words, leaving the main optimizations aside can cause e-commerce to go unnoticed by more than half of potential customers.
SEO for products is also an important tool to ensure a good shopping experience, especially when it comes to loading speed. The longer a page takes to load, the more visitors give up browsing the site and the fewer purchases are completed.
Step by step to do SEO for products:
There are several techniques that can be adopted to put this strategy into practice. Some of them are related to the website content, while others are linked to the structure of the pages. Check out some SEO actions for products:
1. Choose keywords:
To select the keywords with the greatest potential to bring good results, it is necessary to understand what the users’ intention is when searching for them on the internet. In general, these terms can be classified according to three search intentions:
- Informational: the user wants to ask questions or learn more about a specific topic;
- Navigational: the user wants to reach a website without typing the entire URL into the browser;
- Transactional: the user is interested in purchasing an item or finding out more about it.
On an online store’s product pages, using transactional keywords related to the merchandise being sold is the best option. SEO tools like SEMrush indicate the search intent behind a term. Click Here for SEO Services in Calgary
If you can’t use resources like this, searching for the keyword and analyzing the results can help. If the majority of results are sales sites, the intent is transactional.
It is also essential to analyze the search volume and the level of competitiveness of each term to make an assertive choice. This way, it is possible to guarantee a good ranking and better visibility for the brand.
2. Create good URLs:
Ideally, every page on a website should have a friendly URL. This means that it must be short and simple, enabling website visitors to anticipate what content they will find.
In the second case, the user will not be able to predict what the link contains. However, URL 1 allows him to easily identify that the advertised product is a 3-seater sofa in brown, which is located within the living room furniture category – which makes him feel much more confident when accessing the website.
Creating good URLs is also a relevant SEO optimization for products, as algorithms use this element to understand the page. Therefore, it is recommended to insert the chosen keyword in the link.
3. Make catchy titles:
The first element of content that users come across when searching on a search engine is the title. Therefore, it needs to stand out among the countless other results to attract the user’s attention and generate hits for the website. Contact us for SEO Company in Calgary
Good titles should:
- Be concise;
- Describe the product clearly;
- Highlight key features;
- Influence action taking;
- Contain strategic keywords.
It is important to emphasize that exaggerated, confusing and misleading titles must always be avoided. In addition to generating a breach of customer expectations, some search engines penalize sites that use clickbait because they understand that this is a practice that aims to gain more traffic by shocking the user with appealing titles.
4. Create optimized Product Descriptions:
The product description for e-commerce allows you to make several SEO optimizations at a textual level, such as inserting selected keywords throughout the content. It is interesting to work with a main keyword and some of its semantic variations to maximize robots’ understanding.
However, these terms cannot be repeated excessively throughout the text. Search engines understand excessive repetition as a way to manipulate the algorithm and reduce the distribution of website content. Therefore, distribute keywords carefully and sparingly.
Furthermore, it is necessary to present the main characteristics of the product to the customer, such as dimensions, available colors, material, quantity, among others. Reinforcing the benefits, highlighting the quality and bringing testimonials from other buyers are also ways to make the description more attractive to those who read it.