How Hotel Businesses Can Use the Power of Social Media Marketing?

When you hear – social media posts, you may feel like it is more like a play of kids. However, this is more than this. It needs a lot of strategies to attain the desired results. In the last few years, the popularity of social media platforms such as Facebook, Instagram, Twitter, and so on has skyrocketed. Every industry can make the most out of these channels for brand promotions and leads. When it comes to the hospitality sector, resorts and hotels can promote their business through these social media channels. By getting the services of the best social media marketing company in Delhi, you enjoy astonishing benefits for your business.

Hotels can leverage social media marketing in various ways to boost their business and engage with potential guests. Here are some strategies they can employ:

What are the ways to attain all those benefits through social media platforms? To find out more, keep on scrolling this post.

Tips to utilize the power of social media

As a hospitality business, you will have the sky is the limit to avail of the benefits that are attached to the social media channels. Below, we have highlighted some of the methods that you can use to utilize the power of these platforms:

• Precise scheduling program

Every hotel and resort must add the right scheduling program to their social media strategies. A weekly plan can be made to create a proper timeline. While doing so, you should also add the operating hours. The best way to do this is by checking Twitter Analytics, Facebook Analytics, YouTube Analytics, and Instagram Insights. These tools will help you review best-performing content and posts along with the time when they were posted. By having a proper timeline, you can create better posts. When you choose to create posts, always follow the 20:80 rule where 20% of the content should be commercial and 80% of it should be informative. This rule should also consist of pictures, videos, etc.

• Create Compelling Visual Content:

Social media platforms like Instagram and Pinterest are highly visual. Hotels should focus on sharing high-quality photos and videos showcasing their rooms, amenities, and local attractions. Striking visuals can capture the attention of users scrolling through their feeds.

• Engage with Guests:

Respond promptly to comments, messages, and reviews on social media platforms. Engaging with guests shows that the hotel values their feedback and cares about their experience, which can enhance the hotel’s reputation and build customer loyalty.

• Themed posts are the way to go

If you are in the hospitality business, you should not post location and related posts daily. There are two reasons. Firstly, they are not relevant at all. Secondly, it will sound cockier. As a business, you cannot afford both of these. Instead, you should opt for theme-based posts. When you consult with a good and the best social media marketing company in Delhi, you will be provided with themed content and posts regularly. You can even divide your posts as per the day. For example, you can post destination-related posts on Monday. On Tuesday, you can make posts sharing tips and tricks. 

• Make the best use of the color palette

You will be amazed to know that color schemes can help you maximize the benefits. On Instagram, you must have seen accounts where the user uses the same color and description patterns. You can also do it but in a structured manner. You can use Instagram for your hotel or resort to create a chromatic theme by using attractive filters and arranging posts correctly. This is probably the easiest way to grab more eyeballs.

• Communication is the key

According to the experts of Value4Brand – the best social media marketing company in Delhi say that communication is very important if you are running a business like a hotel, resort, or restaurant. Here communication does not mean connecting with the audience only. Instead, it is about conveying new changes, details, offers, etc. You can even post about the new services and activities. Simply put, communication is the key to keeping your customers informed about everything latest related to your business.

• Promote every event and party

Do you want to provide your customers with a positive experience? If yes, then you should post things about every event and party that has taken place in your hotel or resort. This will provide your targeted customers with a glimpse of the interior, services, etc. Several studies have been done where it was found that your audience will trust you more if you involve or invite them for discussions. This is the easiest method to make your customer engagement better. You can even ask the best social media marketing company in Delhi to create exciting and engaging posts.

What are the other methods to use social media?

In addition to the tips given above, you can utilize the following to grab more attention through social media channels for your hotel or resort business:

• Inform people about the loyalty programs and gratuities
• Make the best use of the travel and related hashtags
• Always think out of the box to make better posts
• Focus on the visual appeal of the posts to grab attention
• Provide quick responses to make things easier for your audience
• Share useful tips to save and enjoy more

Closing remarks

All these are just amazing ways to utilize social media marketing for your benefit. In case you are puzzled and do not know how and where to get started, you can seek help from Value4Brand – the best social media marketing company in Delhi. With a team of SMM specialists, they will create better yet realistic plans.