Essential Questions to Ask an Online Ticketing Platform

If you are organizing an event and want to sell tickets, you must look for an online platform. These platforms have made life easier for event organizers. They offer accessibility, feasibility, customization, and marketing opportunities for ticket sales.

To ensure all of the above factors, it is vital that you select a reliable ticketing platform. This can only be done if you assess the credibility of a service provider by asking some vital questions. Satisfactory answers to these queries can help you choose the most suitable platform for your purpose.

If you are confused about what question you should ask, keep reading the article. It will shed light on some of the most essential questions to ask an online ticketing platform.

5 Important Questions You Should Ask a Ticketing Platform

Whether you want to benefit from a musical concert or take financial advantage of a haunted place, you need an online ticketing platform. The question is how you can ensure the trustworthiness of that platform. The only way to achieve this milestone is to investigate the particular service provider. Let’s discuss the five important questions you should ask a ticketing platform:

What Features Does It Offer?

The first and most important question to ask an online ticketing platform is about the features it offers. Different ticketing platform offers different features. You need to find the one offering suitable tools for your event.

Sometimes, event organizers opt for just any platform without enquiring about its functionalities. As a result of this negligence, they fail to get the desired results. Selecting a random platform means you might miss out on some of the necessary features to increase ticket sales for your event.

It is noteworthy that a reliable ticketing platform offers crucial features like analytic tools, tailored landing pages, and marketing opportunities. People usually sell tickets online on a platform that offers all of the required features.

How Much Will It Cost?

The cost of a ticketing platform plays a crucial role in determining whether you will be able to generate the desired revenue. That is why your next question should be about the cost of your ticketing partner.

An online ticketing platform usually charges its customers for different services, including marketing and customer support. The pricing structure can also vary from platform to platform. Some of the fundamental plans are:

  • Flat rate ticketing model
  • Percentage per ticket
  • Flat fee plus percentage

You first need to understand the above pricing models and then ask your service provider which kind of plan they offer. It is also essential to inquire them about any hidden charges.

What Kind of Support Does It Provide?

When it comes to online ticketing partners, robust customer support is important. You must not forget to ask the relevant platform about what kind of support it provides. It will help you assess whether the specific channel will be able to get the job done.

If the online platform you are leveraging to sell your event’s tickets offers poor customer support, you might not be able to sell the desired number of tickets. Therefore, the support team of your service provider must be experienced and accessible 24/7.

Asking them about their team’s size, contact methods, and help center can further help in this regard. It will be a plus point if you consider your potential fans while investigating the platform about the level of support it provides.

Will You Be Able to Customize Your Ticketing Page?

One of the most important questions to ask your ticketing platform is how much flexibility it offers in terms of customization. Personalization of your ticketing page is crucial to enhance your brand identity and incorporate professionalism.

Some of the time, event organizers go for a generic ticketing page. Such pages do not offer a sense of exclusivity and genuineness. As a result, your ticket sales might decrease, negatively impacting the overall revenue.

On the other hand, if you opt for a ticketing platform that provides customization opportunities, you can accomplish the desired milestones. This will help you add a glimpse of the previous events, your company’s logo, and other relevant graphics on the ticketing page.

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Is It User-Friendly?

Last but not least, the user-friendliness of the ticketing platform is one of the most critical aspects that you should look for. That is why asking your ticketing partner about this feature is essential to provide your fans with the feasibility of purchasing tickets.

Visitors usually reject complex ticketing channels. If you use such a platform for selling tickets, you will likely lose potential ticket buyers. This is because buyers will more likely turn towards your competitors because of the accessibility they might be offering.

You need to partner with a platform that does not complicate the whole ticketing system for your customers. This way, more people will be interested in purchasing tickets to your events. You can sell tickets online more effectively by choosing a user-friendly platform.


An online ticketing channel can help you generate substantial revenue by selling more tickets. However, you must ask the above-mentioned questions to select a reputed and trustworthy partner. You can contact a reliable platform for further queries.

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