When there’s an effective marketing strategy at work, it helps boost company exposure and sales. Ecommerce website development requires an approach that can ensure the highest conversion of visitors to the page.
Interesting stats that seeks your attention-
- 98% users do not complete a purchase due to lack of information about the product on the page
- 50% of shoppers have returned their product as it didn’t meet the product description
- 87% of consumers consider product content of immense importance before making a final decision
What do all these stats suggest? Does a regular approach to ecommerce website development really yield results? What is the approach to increasing the conversion rate of a product page? Well, hold your horses! This article will comprehensively address all these concerns and suggest tips on ecommerce website development to drive sales.
Ecommerce Website Development Tips
Using a poorly structured product page will cost you money but yield no results. As a business owner, understanding the essential elements that make a product page appealing is important.
Spark Up Your Headlines
The headline of your product page should be captivating enough to make people interested in reading the page further. Blend your headline with vital information about the product and a call to action that will drive sales.
Add details such as model number, branding, or color to the headline. Model numbers are important as people often do web searches with them. Upon a web search, your product page can rank on the 1st page for the specific model number. People who are searching with model numbers are the ones who are most likely to make a purchase. This is why they are among the most valuable traffic for every e-commerce business.
High-Quality Product Images
When you are selling products online, images and videos are the only way a customer can see your product. Your website is the virtual showroom you own. Would you not ensure the best display of products in a showroom? The same goes when we speak of ecommerce website development. Poorly lit, blurry, or cropped images of products will make the traffic bounce away from your product page.
If you have the budget, hiring professionals to get product photoshoots is always suggested. On the other hand, multiple product image enhancer AI tools have been available in the market that work wonders if you are low on budget. Always remember, ecommerce photography is an entirely different art, and any random person with a good camera cannot really provide you with a high-value product photoshoot.
Informative Product Description
The most important part of a product page is the product description. It is the part of the content which speaks everything about the product to the consumer. Right from product specifications, sizing charts, and comparison to competitor products to the warranty and related details, everything is covered here.
The key here is to pack all this information concisely. Use bullet points in the content so that readers can skim through it and make a decision. Always keep a persuasive tone because the final decision on the purchase will be taken after they go through this description.
Leverage Social Proof
In order to build trust and credibility among consumers, social proof works wonders. Add customer reviews, ratings, and testimonials on the product page, as it is a push factor for the consumer to make a buying decision. Encourage happy customers to leave a review after purchase, as it definitely adds a lot to the value and quality of the product.
In ecommerce web development, emphasizing adding chat support on product pages is regarded as a best practice. You must ensure that customers can easily communicate with the chat support team from the product page. Prompt responses to customer queries or issues will help build trust and motivate the buyers to spend money on your product.
The best ecommerce development company will always suggest adding a sense of urgency to the product availability. If a product is trending but low on stock, try adding a “last few units left” tag just below the pricing. This sense of urgency triggers consumers’ fear of missing out (FOMO), and they are more likely to purchase. If you are running a promotion, try highlighting the
“limited time offer” on the products along with the “discount price” you offer.
Never underestimate the power of rightly set out aesthetics of a product page, as it can help to draw people to the website. Every business should have a unique style that must be aptly presented on the product page. The consistent use of colors, a clean and unique presentation style, and a suitable font style all play a significant role in setting the aesthetics of your product page. UI/UX designers working on ecommerce development in the USA have the skills to complete the job seamlessly.
Product FAQs Extension
Often, there are specific queries about a product that most consumers repeat. Pick the most asked questions and add a product FAQ extension on the page. Having one FAQ page on the entire website doesn’t yield results. Instead, add the FAQs on the product page to immediately resolve consumer queries. With a product FAQ extension, you can save space on the page by hiding the entire section under a drop-down button.
Inch As Close As Possible To “Real Shopping Experience”
The main aim of a product page should be to make the shopping experience as real and convenient as possible. With the coming of 360-degree images, your consumer can now check out the entire product from different angles on your page. Plus, add options for switching colors of variants in the same space so that they can customize their selection accordingly. Many ecommerce web development companies plan to try VR technology to give buyers a more realistic shopping experience.
Product pages play a crucial role in making sales for your business. Using the best practices and trending elements will help the business scale with increased sales. Try to focus on the main objective of developing a highly converting product page. When working with a partner ecommerce website development company, set out the expectations right at the onset.