Do You Know The Difference Between SEO And SMO?

As a business owner when you think of growing your business website, you first think of hiring an SEO company in London. Search Engine Optimisation or SEO is a tool of digital marketing. It is utilised to improve the rankings of your website on search engines using keywords relevant to your brand.

Now, if you are thinking that SMO is the same as SEO, then you are wrong. If you look at the abbreviations, it seems SEO and SMO have only the difference of one letter. But they are two very different digital marketing tools.

The full form of SMO is Social Media Optimisation. SMO is used to optimise social media platforms so that the traffic from these platforms can be driven to your website.

Social Media Optimisation (SMO)

Social Media Optimisation is a digital marketing tool that boosts your social media presence. It helps in making social media platforms more engaging for your audience. SMO aims to bring traffic from Facebook, Instagram, and other such platforms to your business site. KOL Limited is a social media and SEO services company in London. They have experts who can help your business grow using SEO and SMO techniques.

There are various methods that your social media marketing agency will follow to achieve this:

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Create Valuable Content

SMO is about creating valuable content for social media pages so that your audience will engage with your content. Along with the content you need to include the links to your website and blog, this will help in boosting the traffic to your site. It will also increase the number of your loyal followers as they will gain knowledge and value from your social media posts. Your valuable posts can also rank on search engines like Google as Google’s Rank Brain algorithm will consider your content as valuable resources.

If you want to capitalise on the benefits of SMO, it is recommended that you hire a social media agency in London.

Rewarding Your Followers

Social Media Optimisation (SMO) is also a way to reward your loyal followers. You can organise competitions and quizzes for your followers. SMO also involves following up and replying to comments and queries. A simple reply like “Thanks” can make a big deal. You must let your followers know that their valuable support means a lot to your company. This is the trick to gain loyal followers for a life.

Sharing of Content

SMO is also used to boost the sharing of your links by creating interesting content. Your audience must share more of your content. You can write interesting blogs on your website and then share their links on social media platforms.

Making Sharing Blogs Effortless

On your website and blog, you must make sure that you have a sharing button along with the social links buttons. This way your audience can effortlessly share the blog and reach your social media platforms as well.

Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is different from the SMO. It is utilised to up your business site’s rankings on SERPs (Search Engine Results Pages). There are some methods followed to achieve this:

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Keyword Planning

Under this method, SEO experts research for keywords relevant to your business. They will decide which keywords should be targeted on each page. They will create a keyword strategy that can make sure that none of your pages compete with each other. Keywords on each page should be different.

Meta Title and Description

An SEO expert’s job also includes that meta titles and descriptions for each page are properly written. All your website pages must have a unique meta title. This way search engines can get to know what these pages are about. The meta description is like a snippet about the page and it appears just under the title in the SERPs.

Link Building

Apart from the above methods, link building is also used by SEO experts. It is crucial to gain as many backlinks as possible. Good quality links can result in better rankings on SERPs. Your SEO and social media marketing agency in London can help you capitalise on the latest digital marketing tools.

Hope that after reading the article, you now know the difference between SMO and SEO.

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