As South Africa looks forward to a promising 2024 in every sense, it cannot discount digital marketing, which has become an integral part of every netizen’s life. As a highly dynamic realm, digital marketing will continue to evolve next year as well, introducing newer and more exciting trends geared to drive transformations. So, here are ten digital marketing trends digital marketing companies in Durban should watch out for in 2024.
10 Digital Marketing Trends in 2024 for Every Digital Marketing Agency in Durban!
While some trends will continue to rule the digital horizon, a few could be entirely new to South Africa’s digital landscape. Let’s look at all of them.
- Voice Search Optimization
With search engines focusing more on user convenience and value, the need for voice-activated devices and voice-friendly searches will only grow next year. It would thus be imperative for businesses to capitalize on the digital medium, recognize the power of voice searches, and optimize their digital platforms for it. The sooner, the better!
- Infrastructural Advancements
South Africa is growing exponentially on the telecommunications front. Such rapid and promising growth is set to transfigure internet usage. As the government endeavors to expand fiber-optic lines, specifically across metros like Johannesburg, you can expect a significant surge in internet connection capacity. Thus, more people will use high-speed and high-frequency internet. Digital marketing companies in Durban and elsewhere with campaigns prepared for and aligned with these changes would have a competitive edge.
- Video Marketing
The graph for video marketing will continue to move upward in 2024. Video platforms like YouTube and short videos like reels across websites like Instagram and Facebook would remain in demand. Accordingly, businesses should focus on creating interactive and immersive video content across various platforms to be user-friendly and engage more promisingly with their users.
- Experiential Marketing
Traditional advertising wouldn’t prove as productive anymore, especially amidst the availability of more engaging and interactive forms of advertisements. Investing in AR-driven experiences, virtual events, and interactive content can give users a reason to engage with brands and make their interactions more memorable. Thus, in this age where experiences drive business, companies will have to venture into experiential marketing.
Metaverse is new and evolving. However, it is one of the fastest-growing elements across the digital space. Exploring this trend more purposefully and embracing it can help businesses get the early beginner advantage. Some things to try within this space may include creating branded virtual spaces and phenomenal VR experiences. Of course, it calls for a significant investment. However, the outcomes would be worthwhile.
- Hyper-Local Marketing
Hyper-local is a flourishing market trend where businesses focus on strengthening their visibility across a particular region in a local market and establishing a stronger foothold. It usually helps them tap into prospects searching for businesses like them on their mobile phones. Within this space, businesses can do geo targeted advertising, partner with local influencers, and indulge in location-specific promotions to engage with local prospects.
A stronger local hold can translate to an increased regional prominence in the long run. Hyper-local marketing can help businesses do that.
- Social Search
This one isn’t confined to South Africa but extends to the whole world. Social search is a fabulous trend that wonderfully encompasses consumer behavioral transformation in the virtual age. Why? This is because conventional search engines are being quickly replaced by social media platforms for searches – especially amongst the digital generation. Users searching for businesses and their offerings across Facebook and Instagram are indications that social searches are growing.
- DIY will be Back!
DIY is slated to make a solid comeback! Businesses are becoming less formal and more casual and conversational with their audience. Some examples of this trend could include sharing tips and tricks to enhance the self-usage of a product (empowering audiences and making them self-dependent) or creating a video showcasing behind-the-scenes moments to engage more productively with the target audience.
- Sustainable Digital Marketing
Sustainability isn’t merely a buzzword. It is something that will strengthen our survival in the years to come. With every organization augmenting its sustainability quotient, a digital marketing campaign with sustainability as an element can help them amplify their efforts. Accordingly, digital marketing companies in Durban should incorporate eco-friendly practices into their marketing campaigns, showcase their client’s sustainability efforts, and integrate it into the brand communication can to drive the difference.
- Micro-Influencer Marketing
Small businesses and startups are increasingly dominating the entrepreneurial space. Usually, these businesses have a smaller marketing budget. Many attempt to leverage the influencer trend. However, often, their marketing budget cannot accommodate an influencer’s fees or commercial expectations.
In situations like these, small businesses can turn to micro-influencers. These are smaller creators with a smaller follower base. Hence, they are more affordable. Besides, a limited follower base allows the business to focus on aspects like personalization, content value, and relatability. Even better if the influencer speaks the audience’s language. It can take the marketing campaign to the next level!
We see these trends ruling the digital space. However, we might see some more emerging as the year and its surprises unfold. Connect with FABTARY if you’ve been looking for a digital marketing agency in Durban. With personalized digital marketing strategies and an agile approach, FABTARY would let you optimize the power of a competent digital marketing campaign. The company’s expertise and experience across various forms of digital marketing further contribute to the value it can deliver.