Wondering why the number of followers on Instagram is important? With over a billion active users, Instagram is one of the most popular social media platforms today. Almost every user wants to increase their number of followers, and for good reason. Whether you use the platform for personal purposes or to promote your business profile, having a large following on Instagram is one of the best ways to establish your presence and increase the number of Instagram likes. This will make you known digitally and strengthen your credibility with new target groups.
This begs the question: How many followers do you need to have a large audience? We know that successful accounts have thousands of followers. However, what matters is how many of them are active subscribers.
The difference between a large number of followers and a large number of active followers
The number of active followers is an important factor that affects your account’s engagement rates. It’s easier to gain a large number of followers than to keep them active. They just add numbers and have no impact on engagement rates.
The algorithm measures your engagement rate by adding metrics like likes and comments to a post and dividing the total by the number of followers on your profile. The more engagement you can generate with your publications, the higher your content will rise in the platform’s visibility ranking. The more visible your posts are in users’ feeds and search tabs, the greater the potential to attract new audiences to your account.
Some of these viewers are likely to become your subscribers if your content meets their needs. Some may even become your customers and buy from your brand. All of this is only possible if your audience interacts with your posts by liking, commenting, saving, or sharing your content. This means that if your followers don’t interact with your posts regularly, having a large number of followers won’t result in the desired engagement rates.
7 Benefits of Growing Your Followers on Instagram
Increases brand credibility
Having a large number of followers on Instagram is crucial for your business as it makes it more credible and trustworthy. Most users look at a brand’s number of followers to determine its credibility. Potential customers are likely to trust a brand that already has fans. They will probably take it more seriously. Growing your Instagram followers shows potential customers that you have a huge and loyal customer base and that the majority of people trust your business and vouch for your products or services.
If your brand has few followers, potential customers may question its credibility and authenticity. Growing your Instagram follower base organically requires hard work and can take time, leaving you missing out on valuable business opportunities. However, purchasing real Instagram followers, such as Famoid followers, can increase your brand credibility faster.
Reach engaged users who enjoy following brands
One of the biggest barriers to advertising is that… well, people don’t want to see ads. Social media users are familiar with modern advertising tricks and most people even practice ignoring certain ads, leading to a phenomenon known as banner blindness.
But the fact is that most Instagram users enjoy following brand accounts.
In 2020, 90% of users followed a business on Instagram. If you do the math, you get… 90% of 1 billion, which is… 900 million active users who follow at least one business Instagram account.
900 million is not a bad number. By creating a branded Instagram business account and updating your feed with visually appealing and informative posts, you can ensure that potential customers want to follow you.
Better visibility and engagement
A large number of active followers on Instagram increases your reach and impressions, resulting in a larger audience and opportunities for more engagement. More followers means high and consistent engagement. Continually creating quality content will help you continue your growth cycle. Responding quickly to viewer questions, comments, and concerns can help increase engagement. Using video content, using location tags and hashtags, being creative with videos and Instagram stories, and posting at the right time of day can also help increase engagement.
It’s easier to collaborate with successful influencers and monetize your account when you have a healthy, organic audience. Use Instagram analytics to properly plan your posts. Optimize your content with relevant hashtags and a great caption. Use interactive features in your posts, Instagram stories, and videos. With the right call to action and defined micro-goals, you can run contests or giveaways.
If you have the best engagement rates, you are likely to attract sponsors and paid opportunities to further expand your presence. Depending on the niche your brand falls into, you can earn thousands of dollars from one post. As long as your followers engage with what you post and you maintain optimal engagement rates, you can monetize your Instagram presence.
Depending on the services you offer, your organic followers are also likely to purchase directly from you through your shoppable posts. You can also use call-to-action buttons in your profile if you have them activated. Additionally, they may regularly visit your URL, websites, and your official homepage. The more active your followers are, the greater your chances of making money.
Promote your posts to reach a wider audience
With an Instagram business account, you can promote important posts to reach more people.
Once you’ve selected a post to promote, you can set your target audience, budget, and duration of the promotion.
Because you’re promoting an existing post, it’s integrated into the Instagram interface, making users more likely to interact with you. As always, higher engagement means better customer relationships… and therefore more sales.
Increasing your Instagram followers is a great way to gain more influence. This can help you become a thought leader and empower or engage your users. You may want to increase your influence for different or specific reasons, such as B. to gain political or social influence, contribute to a good cause, or raise awareness for a good cause. Good monitoring ensures your message reaches a wider audience. Amplifying your message becomes easier when your followers tag and reshare others, leading to greater visibility.