Whenever we talk about SEO, the first two things that come to our mind are – Off Page SEO and On Page SEO. But to rank the posts of any blog or website, it is very important to do Technical SEO because with its help we can rank our website pages on top in the search engine very quickly.
Technical SEO is also a part of SEO (Search Engine Optimization) But do you know that if the technical SEO of a website is not properly optimized, then it has a very bad effect on the Off-Page and On-Page SEO of that site and their overall performance in search engines reduces significantly.
Before knowing about Technical SEO in Hindi, let us know a little about search engine optimization and what is SEO.
What is Search Engine Optimization
Search Engine Optimization is called SEO in short form and by doing SEO, we optimize our website or blog for search engine so that any search engine crawler can properly crawl and index the content of our website and put it on the top in the search engine. Could rank.
To show the blog in SERP (Search Engine Result Page) in Search Engine, it is very important to do its SEO properly. To bring any blog to the top, quality backlink, social sharing, brand mentions and domain authority etc. have important contribution. It happens.
Type of SEO
After knowing what SEO is and how it works, let us now know how many types of SEO are there. Talking about Types of SEO, SEO is basically divided into 3 parts.
- On-Page SEO
- Off-Page SEO
- Technical SEO
After knowing the types of SEO, today in this post we will know in detail about Technical SEO, what is Technical SEO and how to do it.
What is Technical SEO
Whatever technical changes we make to our website to rank our website at the top position in Google, we call this optimization process Technical SEO
In Technical SEO, non-content factors are optimized, in Technical SEO we work on the backend of the website and try to improve the Readability, Load time, User experience (UX) and UI etc. of the website. So Technical SEO is a part of On-Page SEO.
In Technical SEO, the website or blog is made search engine friendly so that Google search engine can crawl your website well and index it fast.
While doing technical SEO of the website, more attention is given to site speed and the website is made fast loading and responsive, structured data is implemented well, security of the website is improved, website is made SEO friendly and mobile friendly. is made.
How to do Technical SEO
While doing technical SEO of your website, you can also do technical SEO optimization well by using some of the techniques mentioned below.
1. Speed Up Your Website
If we talk about page speed then it is one of the very important factors according to the user and search engine.
Because if a website does not open within 3 to 4 seconds, if the user leaves it and goes to another website, then it is not right from the search engine’s point of view and the search engines understand that your website is not optimized well and due to this, this can have a very bad effect on your ranking, hence the speed of your website should always be kept good.
You can speed up your website by using the tips given below.
- Use light weight fast theme which reduces load time
- Use only necessary plugins
- Keep the size of images to a minimum
- Use WP super cache or W3 Total cache plugins
- Use cloud hosting for best speed
2. Mobile-Friendly Site
Your site should be displayed well on mobile and tablet devices, for this you should use the best responsive website theme because Google gives preference to these in its search results.
3. Use SSL (HTTPS)
For this we use HTTPs , it is a type of secured protocol, by default the site runs on HTTP which is not secure. For this you have to install SSL .
4. SEO Friendly URL Structure
Keep the URL of your website short and simple. Using focus keyword in it is good from the point of view of SEO optimization.
5. Schema Markup
You can use Schema Markup to feature your website in Google’s features snippet, product review and ratings and people also ask for boxes.
6. Optimize the Rebots.txt file
This is a txt file in which some instruction codes are written which tell the Search Engine which page or folder to crawl and which not.
7. XML Sitemaps
We have to create XML Sitemaps for our website and submit this Sitemaps to the search engine, it is an XML file in which all the page links of your website are present.
8. Set Preferred Domain Name
A site can be accessed both www vs non-www. Although both these things point to the same website, but in the eyes of search engines, these two websites become different, hence we can tell which version to show to the search engines through permanent (301) redirect.
9. Minify JAVASCRIPT and CSS
In this step we have to minify the JAVASCRIPT and CSS of our website so that the load time of our website will be reduced and our website will load fast.
10. 404 Error Optimization
First of all, we have to find 404 Page Not Found Link in our website and redirect it to any page or related page with the help of 301 Permanent Redirection.
11. Remove Duplicate content
If you avoid posting duplicate content on your website because search engines do not like duplicate content nor do they rank it in search engine result pages. Your website may also be penalized due to duplicate content.
12. Remove Bad Backlinks
If there are too many low-quality backlinks and bad quality irrelevant backlinks in a website, then we should remove all those bad backlinks with the help of Disavow Tool. Otherwise, your website may get penalized by search engines.
13. AMP (Accelerated Mobile Pages)
Using AMP technique designed to load websites quickly on mobile phones has a positive impact on the technical SEO of the site. To use AMP, if you run a WordPress website, you can install the AMP plugin.
Conclusion
I hope that you people must have understood the post written by us, What is Technical SEO and Why its Important still if you people have any doubt or question then you can ask through comment. And share this post as much as possible on Facebook, Twitter, Instagram and other social media sites.
