what is guest posting sheet

A guest posting sheet is typically a document or spreadsheet used to organize and track information related to guest blogging or guest posting efforts. Guest posting is a common strategy in digital marketing and content creation where a writer contributes a post to someone else’s blog or website to reach a broader audience.

Here’s what a guest posting sheet might include:

1. Target Blogs/Websites:
   • Blog/Website Name
   • URL
   • Domain Authority (DA): A metric indicating the strength of the website’s domain.
   • Contact Information: Email addresses or contact forms for reaching out.
2. Content Details:
   • Topic Ideas: Potential topics that align with the target website’s content.
   • Keywords: Relevant keywords for SEO purposes.
   • Submission Guidelines: Specific requirements or guidelines provided by the blog for guest posts.
3. Outreach Status:
   • Date Contacted: When you reached out to the blog owner/editor.
   • Response Received: Whether a response was received and the nature of it (positive, negative, no response).
   • Follow-up Date: Scheduled date to follow up if no response is received.
4. Submission Status:
   • Drafted: Whether the post has been written.
   • Submitted: Whether the post has been submitted for review.
   • Published: Whether the post has been published and the publication date.
   • Link to Published Post: The URL of the guest post once it’s live.
5. Performance Metrics:
   • Traffic Generated: Amount of traffic driven to your site from the guest post.
   • Backlinks: Number of backlinks generated from the guest post.
   • Social Shares: How often the post has been shared on social media.

   • 6. Content Approval Process:

     • Initial Feedback: Any feedback received from the blog owner/editor on the first draft.
     • Revisions Needed: Specific changes requested and when they were made.
     • Final Approval: Confirmation that the final draft has been approved for publication.

     7. Author Bio & Links:

     • Author Bio: A short biography of the guest author to be included with the post.
     • Author Photo: A link or file path to the author’s headshot.
     • Link to Website/Portfolio: The main link back to your site or portfolio.
     • Social Media Links: Links to the author’s social media profiles for inclusion.

     8. Collaboration Details:

     • Co-Authors (if any): Names and contact info of any co-authors involved.
     • Shared Ownership: Details on content rights and ownership, especially if the post is co-authored or part of a partnership.
     • Cross-Promotion Plans: Plans for promoting the post on your own channels (social media, email newsletters, etc.), as well as any reciprocal promotion agreed upon.

     9. Analytics Tracking:

     • UTM Parameters: Trackable URLs used to monitor traffic sources in Google Analytics.
     • Engagement Metrics: Comments, likes, and shares on the published post.
     • Conversion Data: How many visitors from the guest post converted (e.g., signed up for your newsletter, purchased a product, etc.).

     10. Relationship Management:

     • Next Steps/Follow-up: Plans for future collaboration or follow-up content.
     • Thank You/Note of Appreciation: Notes on when and how you thanked the blog owner for the opportunity.
     • Relationship Notes: Any important details about your relationship with the blog owner, such as personal interests or previous collaborations.

     11. Guest Post Goals:

     • Objective: The specific goals of the guest post (e.g., brand awareness, link building, lead generation).
     • KPIs (Key Performance Indicators): Metrics that will be used to measure the success of the guest post (e.g., number of backlinks, traffic increase, social media engagement).

     12. Additional Notes:

     • Miscellaneous Information: Any other relevant notes, such as special instructions, feedback, or lessons learned from the process.