SEO

Link-building for Ecommerce: Building Authority and Driving Traffic

In today’s constantly changing e-commerce landscape, it’s essential to have a multi-faceted strategy to stand out from the crowd. If you want to gain a strong online presence, you can use  link-building tactics. 

The primary purpose of implementing link-building strategies is to improve your site’s visibility and ranking in the search engines by acquiring quality links from authorized websites. Partnering with an ecommerce SEO agency will help you implement link-building tactics in the right way and fuel your business growth. 

In this blog, we’ll discuss what link-building strategies are and why they matter for building authority and driving traffic. 

What is  Link-building?

Think of them as digital signposts pointing towards trust and value in the digital world. When other websites refer to yours, it is as if they’re asking more people to try out your content and the brand that you’ve created for their audience. 

An example of this is Google, which reads links that point to your website as an indication of its credibility and authority related to your specific niche. 

Link-building is the process of acquiring quality links from other websites to your own. The more quality links you get, the more your website will rank higher in search engine results pages (SERPs), which means more organic traffic, an increased brand, and more sales. 

You can work with an SEO company to get ecommerce SEO services, including link-building, on-site optimization, etc.  

Why Does it Matter for E-commerce Businesses?

1. Search Engine Visibility & Ranking

  • Google’s Trust Signal: Google uses links as the most important factor in judging and ranking websites.  Link-building has now become a popular buzzword in SEO. Picture the number of backlinks as a vote of trust from another platform. Acquiring links from trusted sources helps inform Google that your e-commerce site is resourceful, contains the information searchers need, and is therefore worthy of ranking higher.
  • Keyword Relevancy:  Anchor links (the clickable text in the link) describe the pages directing to products/services via keywords. They are keywords that websites use to communicate to search engines about whether or not a page is relevant. It helps rank the site higher for searches related to the particular keywords. For  instance, the anchor text will act as a link, and if the target is a page selling waterproof backpacks, then this link will contribute to the ranking for the term “best waterproof backpacks.”
  • Increased Crawlability: Links make it easier for search engines to find pages on your website. When other sites link to your site, search engines use those links to crawl and index your site’s content. This means that all important product pages on your website will be visible to potential customers.

2. Targeted Traffic & Lead Generation

  • Beyond Search Engines: The links from blogging, review sites, and niche forums invite a new audience who are actually interested in your products or services. This shows that audiences are recommended by a trustworthy source.
  • Filling Your Sales Funnel: Backlink traffic means targeting people who are already researching or looking to buy your products. They’ve read a review or read a guide about your products, and now they’re actively looking at your e-commerce site, increasing your conversion rate.

3. Promoting Authority & Brand Recognition

  • Building Trust: When well-known sites in your niche connect with you, it establishes you as an authority in your field. Potential customers are more likely to trust a site that links to other well-known sites.
  • Increased Brand Awareness: Even if it’s not the first person to click on your backlink, just seeing your brand’s name mentioned on respected websites increases your brand awareness and brand recognition in your market.
  • Domain Authority: In short, gradually growing a collection of high-quality backlinks can increase the authority of your very own “Domain Authority”—this is one of the critical indicators that search engines use for measuring trust and reputation. A good DA means you have a good chance of appearing at the top of the search engines. 

Highly Successful Link-Building Tactics for Online Business

Let’s explore some actionable strategies you can implement for link-building:

1. Content is King (and Queen)

The core of a successful link-building strategy depends on well-established content. Create short, informative, and quality content for your target audiences. Content could be blog posts, articles, product guides, product descriptions, reviews, and much more. 

The more valuable the content is, the more likely it is to attract organic links because other websites will find it interesting and valuable enough to share with their audience. 

Working with an e-commerce SEO company can contribute to the development and implementation of a strategy that meets the needs of your customers and your business.

2. The Powerpack of Guest Posting

Find websites in your niche that allow guest posts. Write engaging guest posts that highlight your knowledge and add value to the audience. 

Include a link back to your site in your author bio or in relevant parts of the article. This approach helps you establish yourself as a thought leader. 

It introduces your brand and product to a new audience, driving qualified traffic.

3. Broken link-building

The key to this strategy is to find the broken links on the websites related to your industry. Talk to the owner of the broken link and suggest your quality content as a good substitute. This tactic gives you a valuable link and a chance to build a relationship.

Conclusion

By implementing effective link-building strategies, e-commerce businesses can increase their site’s visibility and ranking on search engines. This tactic helps drive organic traffic, builds authority, and ultimately increases sales. Hire a reputable e-commerce SEO company to get link-building services and boost your online presence.   

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