Cold calling is a critical part of sales strategy across industries. The truth is that the research says 82% of buyers respond to salespeople who give cold calls to them. Despite that, cold calling can be productive, but it often requires a good deal of time and resources.
According to the cold call statistics, only 1 in 18 cold calls result in a meeting, and on average it takes 8 to 12 touches to convert a prospect to a customer. With numbers like these, cold calling is a high-effort activity with variable returns; for most businesses calling isn’t something they’re comfortable with doing internally.
Outsourced Cold Calling can be the answer if your company is struggling with cold outreach or your lead generation isn’t showing you the desired results? How do you know it is a good time? If any one of these is happening, here are 5 signs you should look into outsourcing.
What is Cold Calling?
Cold calling is when a company tries to connect with potential customers who have never even heard about the company before. Their goal is to introduce your product or service and then generate interest until you can convert your prospect into a customer. Cold Calling is a good way for you to get your foot through the door and will also help you with your sales technique. That’s why many businesses outsource B2C cold calling services to professional teams that monitor these first contacts.
Now that you know what cold calling is, it’s time to talk about the signs before you’re ready to outsource cold calling.
1. Your Sales Team is Overloaded
If your current sales team workload is more than they can handle, cold calling may not be helping. It is time-consuming to reach out to cold leads and it is often required to make dozens of calls to get someone who is potentially a happy prospect. When it comes to B2C cold calling services, B2C outsourcing allows your salespeople to close sales rather than spend their time reaching out.
2. You’re Not Getting Enough Leads
Leads are the building blocks of business growth. The number of new prospects entering your sales funnel will drop if your cold calling strategy isn’t as effective as it should be. This is where a professional team of cold calling specialists comes to the rescue for your lead generation efforts. When you hire a virtual assistant for cold calling services. What you get called savants turned out to be professionals too. Who is very experienced in engaging with prospects and converting them to qualified leads.
3. A lack of Expertise in Cold Calling.
Cold calling needs certain skills that include handling objections, being persistent in calling and building rapport (relationship) with future customers. Without these skills or with the training required, your cold calling could go to waste. Outsourcing to a cold calling company means that you are not going to be working with people who do not have lots of experience in this area. Outsourcing B2C cold calling services means that you are employing a group of people who know exactly how to get through to your precise market target.
4. The High Costs of Maintaining an In-House Team
This is how expensive it can be to hire, train and manage an in-house cold-calling team. But if your budget is limited or your team quickly changes, these expenses can quickly creep up on you. By outsourcing virtual assistant services, you eliminate all of these costs. This is a flexible, and most importantly, cost effective solution, where you only pay for the service when you need it. Furthermore, there is no need to waste on training as the people around the outsourcing companies already have trained workers.
5. You Want to Focus on Core Business Activities
Cold calling takes your team away from things you could be doing. Cold outreach has become so popular that your salespeople might be spending so much of their precious time on unqualified prospects that they simply don’t have time to close sales or deal with clients. Outsourcing your cold calling leaves your team free to work on the tasks that create your business’s success. When you outsource B2C cold calling services, you don’t have to think about generating leads as that is something being taken care of by professionals and your team can focus on core tasks.
Conclusion
Cold calling is necessary, but dealing with cold calling directly in-house can be draining and inefficient. Outsourcing might be the answer if your sales team is overworked, your lead generation is dying and you need to slash costs. By outsource virtual assistant services, you are making sure that it is the professionals who do the hard work of cold outreach, while your team can concentrate on its core competencies: closing deals and growing the business. If you see these five signs, it might just be time to outsource your cold calling efforts.
